CK one launches sexy new ad campaign
Calvin Klein Fragrances has announced a racy new ad campaign to celebrate the 20th anniversary of its iconic best-selling scent, CK one.
Shot by famed photographer Mario Sorrenti, the campaign’s sexy television component is captured from the perspective of a camera phone and features a diverse cast of emerging talent including singer-songwriter Dev Hynes, models Edie Campbell and Ali Michael and photographer Petra Collins.
Calvin Klein Inc. Chief Executive Officer Steve Shiffman said that the campaign embodies ‘the diverse individuality of today’s youth’ and that it represents ‘a new chapter in the iconic ck one franchise’.
While we’ll always have a special place in our hearts for Kate Moss’ iconic 90s CK one ads, we love the raw, natural hair and make-up looks featured in the new campaign. See them for yourself here.
What do you think of the CK one's sexy ad? What other iconic beauty campaigns have you loved?