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    The makeup brush that sold out in 6 minutes

    27 Mar 2017 12:54 PM | Posted by
    Kate Lancaster's picture
    Kate Lancaster
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    From mermaid-inspired makeup looks and hairstyles to aquarium nails, if it’s h20-related, it’s trending in beauty. Which might explain why the internet just lost it over these mermaid makeup brushes from Australian brand Mermaid Salon.

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    Instagram @mermaid_salon

    The Brisbane-based brand saw their Chubby Mermaid Carve and Contour Paddle Brush become an online sensation after being reposted by major beauty Instagram accounts such as @slavetobeauty and @makeupslaves. It didn’t take long for international media to pick up on the trend and before long, the brushes became a sell-out success. Fanny Barlow, the brains behind the brushes, says that she’s been working day and night to keep up with demand.

    ‘I’ve actually paid extra to have them rush produced because I only had a couple of hundred at first and they sold out in six minutes and I just freaked out and texted my manufacturer straight away,’ she told Vogue. ‘I had another batch quickly made and I probably sold an extra two or three thousand. I can’t believe it.’

    Instagram @mermaid_salon

    The brushes have proved so popular that they are currently on pre-order for the fifth time! Which is pretty impressive considering Barlow originally created them as just a ‘little add-on’ to give to customers at her salon.

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    Instagram @mermaid_salon

    Whether mermaids are your thing or not, it’s always great to see an Aussie brand take the world by storm. You can jump on the waitlist for the brushes at mermaidsalon.com.au, where they’re priced at $16. If you get in real quick you might even be able to snag the silver colour, which is currently in stock on the website.

    For a more traditional contour brush, beautyheaven loves the M.A.C Large Angled Contour Brush 168 or the Real Techniques Rose Gold Flat Contour Brush for a bit of shine, minus mermaid tail.

    What do you think of the mermaid brushes?

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    63 Member Comments

    GeeJ 28 Aug 2018 10:19 PM

    So cool a local business can get something like this going.

    ashlee. 30 Apr 2018 2:50 AM

    So pretty! And I'm very happy for the Aussie business :)

    emmabeauty787 19 Nov 2017 5:24 PM

    These are so cute, its great to hear Aussie businesses doing so well

    makeuppro 14 Nov 2017 12:47 AM

    I really like the makeup brushes shared with us. For more information about makeup you can visit: http://makeuppro.co

    TheUglyDuckling 5 Jun 2017 9:28 AM

    They look absolutely gorgeous. I would hate trying to clean them; look at how short the bristles are! But they are so pretty!!! They are apparently really good to work with...

    Amirabeauty 28 May 2017 8:33 PM

    I don't know how functional it is, but I can't wait to get one because it's just so pretty.

    Sweelin88 17 May 2017 11:59 AM

    These look so cute but not sure if it's better than traditional brushes.

    josella432 4 May 2017 2:00 PM

    These are quite cute. I like the blue one.

    annieleem 24 Apr 2017 7:33 AM

    I'm in love with the rose gold one!

    Low Budget Girl 23 Apr 2017 2:13 PM

    So many new brushes coming out these days

    Alyssa564 20 Apr 2017 12:03 PM

    Omg the cutest!

    robyn smithwick 19 Apr 2017 7:10 PM

    These brushes are certainly very different.

    Jessica712 19 Apr 2017 12:04 PM

    These brushes are gorgeous.

    morrigan.alongi 13 Apr 2017 8:10 PM

    These are so cute! I wonder how they perform?

    TheGlowManifesto 12 Apr 2017 9:06 PM

    I just received my rose gold Chubby Brush, I love it so much! Got some lipsticks with them but they are very dry. The brush is SO great for contouring though <3.

    emma_mcmuffin 12 Apr 2017 7:19 PM

    Cute brushes! Though I doubt I'd personally rush to buy one or join a waiting list. I do love Mermaid Salon's liquid lipsticks though, they are lovely!!

    Amelia Hughes 12 Apr 2017 5:03 PM

    That's so cute!!! I don't need it, but I want it.

    veronicanguyen 12 Apr 2017 10:52 AM

    This is super cute and perfect for flatlays and beauty shots - but how practical is it? I think I prefer my traditional brushes haha.

    Dance 10 Apr 2017 7:25 PM

    They're beautiful, but I don't know that I need to join the frenzy.

    Rpear 8 Apr 2017 3:43 PM

    It reminds me of the rainbow fish!!! Very beautiful looking brush .. Looks easy to hold . I wonder if they can be stored standing up

    ray_jay 8 Apr 2017 2:31 AM

    It cleaver and good to see an Aussie brand getting such great momentum but it's not for me.

    jlsta 7 Apr 2017 1:49 PM

    they look cute but I wonder how practical they are? :)

    peachsbeauty 3 Apr 2017 5:37 PM

    I just saw this on instagram today! Keen to see how it actually applies foundation.

    cityglenda 2 Apr 2017 11:15 AM

    They do look nice. I can understand why they sold out - $16 is a good price with a sturdy handy and good feng shui with the fish tail.

    Nan Kate 1 Apr 2017 5:02 PM

    Great to hear an Aussie product has hit the 'big time'! It looks quite unique, but I wonder how hard it would be to clean on a regular basis. Good Luck to the entrepreneur who had the idea in the first place!

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