Gwyneth Paltrow like you've never seen her

Gwyneth Paltrow has shown just how versatile she really is by channelling five very different beauty icons in a new campaign for Max Factor.

The make-up looks were created by the company’s creative design director, Pat McGrath, to celebrate 100 years of the glamorous make-up brand. The campaign features make-up looks inspired by the 40s, 50s, 60s, 70s and 80s, which means Gwyneth was transformed to look like Marilyn Monroe, Audrey Hepburn, Brigette Bardot, Farrah Fawcett and Madonna.

Max Factor's Head Make-Up Artist, Liz Kelsh, explained the creative process:

"Max Factor's international network of make-up artists, of which I am honoured to be one of, designed a series of glamour statements which borrowed from iconic looks from the past and gave them our own modern twist," she said.

"Pat then took these and created them on Gwyneth," she said.

Um, can we all agree that Gwyneth looks amazing no matter the decade?

Which is your favourite of Gwyneth’s beauty-icon-inspired make-up looks? Who else would you like to see the star channel?