Serena Williams Reveals Her Beauty Routine

She may be the fiercest and most successful female athlete in the world (and mum to an (almost) one year old girl), but that only means her go-to beauty products have to be seriously hard-working to go the distance. So when Into the Gloss spoke to Williams about her day-to-day beauty routine, as well as the products she swears by, we took note.

“So I do cleanser, toner, moisturizer and eye cream. Right now I’m wearing SPF 50 from Chenot - I want to look young! I never leave home without it, or a hat,” explains Serena. Not surprising considering how important sun protection is, combined with how much time she would spend outside.

bh loves: Invisible Zinc Facial Moisturiser SPF30 UVA-UVB

Interestingly, Serena reveals that she doesn’t wear foundation. “I just use concealer and blend it, which keeps it kind of natural but still fabulous,” she explains, crediting the Nars Creamy Concealer as her go-to product. She then shared that while she often works with makeup artists and hair stylists, she does love to do her own red carpet looks from time to time. The makeup products she uses on a daily basis, however include “the Anastasia Beverly Hills Brow Definer, and Anastasia Lips also. Then there are Huda [Beauty Liquid Matte Lipsticks] - I love those. I use Bobbi Brown Instant Full Cover Concealer over my Nars to blend it, then I use a MAC Contour.”

bh loves: Benefit Goof Proof Brow Pencil, Maybelline Fit Me! Concealer, Elizabeth Arden Beautiful Color Bold Liquid Lipstick, Clinique Chubby Stick Sculpting Contour

“I’m such a beauty junkie - it’s pathetic, actually,” Serena confessed. “Honestly, I love going to Sephora - I could spend hours in there. I think every girl can, though.”

How many products do you use on a daily basis?

31 Member Comments

Sootyhere 20 May 2019 2:04 PM

Serena has really nice skin. .

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onlyoni 20 Jan 2019 6:36 PM

She would certainly need to plaster on the sunscreen because she spends so much time on court.

Yohanna 2 Sep 2018 12:33 PM

Cool, great to see she does not wear much makeup. Her skin is gooood

the_girl_who_loves_cosmetics 1 Sep 2018 10:59 PM

Nars creamy concealer is such a fave for so many people, I love the Maybelline Fit Me Concealer as a good dupe.

BeautifulJusty 1 Sep 2018 6:59 PM

I enjoyed reading this article. Many beauties can get lost (in a good way) in stores like Sephora. Wearing sunscreen on the facial area every day is a must. Being a BH member/writing for BH (with a little hard work and inspired effort, as you know) scores many beauty products. I have 23 different beauty products (a few unopened) scored from BH in a myriad of ways: rewards room, trial teams; and attending natural beauty month. It's a good thing.

Jessica712 31 Aug 2018 3:26 PM

She has great skin. So right on the sunscreen tip too.

Hayley644 31 Aug 2018 10:07 AM

She has lovely skin.

misfortune8 31 Aug 2018 1:58 AM

I can't leave the house without eyeliner & lippy. Sunscreen goes without saying.

Beautybabe140194 30 Aug 2018 11:13 PM

I agree with her, sunscreen and a hat is a must for prevention of premature ageing. I use so many beauty products daily about 16 including skincare

bebeautiful34 30 Aug 2018 7:25 PM

She really doesn't need foundation! And it's absolutely not pathetic to be a beauty junkie

skincare junkie 30 Aug 2018 7:15 PM

Glad that she put so much weight on sun protection.

Elunia 30 Aug 2018 8:40 PM

She does spend a lot of time outside so I guess she is more concious of it than others.

Beccaduncan23 30 Aug 2018 7:09 PM

Sunscreen is so important! I definitely need to wear it more often

Seashells 30 Aug 2018 2:07 PM

I don't wear makeup during the day unless I feel like it, but skincare wise I think I use about 5 products of a morning from memory + sunscreen if I'll be outdoors.

Love her for being sun smart - yes, people of ANY colour can get skin cancer, not just the pale ones like me! She does have fantastic skin though.

Lucy16 30 Aug 2018 11:31 AM

On another note, I love her eyebrows!

Lucy16 30 Aug 2018 11:27 AM

I'm with Serena, concealer all the way. I love Maybelline Dream Lumi Touch combined with Stila's Correct and Perfect Palette.

I always have physical sunscreen on, hat and UPF clothing along with sunnies.

People of Colour do get skin cancer- look at Bob Marley. We may have melanin but it doesn’t give us complete protection.

There is no such thing as anti-ageing but there is such thing as looking after your skin. It starts with sunscreen. Wear it. Each day, every day, rain, hail or shine! I suggest physical sunscreens over chemical sunscreens for better protection. Apply it even if you are indoors and near windows. Definitely apply it when taking plane trips or when on the snow fields.