Jennifer Lopez Is Officially Launching JLo Beauty

If you had previously asked us to name one celebrity who we’d love to see a beauty line from in 2020, it would hands down have been Jennifer Lopez. And now, the dream is becoming a reality — we just have to wait until 2021.

The queen of glow previously announced on August 24th via her Instagram that she’ll be launching J.Lo Beauty, alongside a signature luminescent and bronzed selfie. The coy caption read:

"Sunset glow... #JLoBeauty coming soon"

Oooft. What a tease!

Image: @jlo

For the next few months our minds ran wild with ideas of what the J.Lo Beauty line would consist of (would it be makeup? A bronzer and highlight duo? Perhaps a next-gen 3D gloss? ), but now the 51-year-old has revealed she'll actually be launching skin care. And it's all due to drop on the 1st January, 2021.

"This isn’t just a passion project, it’s a 30-year dream," J.Lo wrote alongside the announcement. "I can’t wait to share my skin care secrets with you!"

In fact, when pressed about whether she'd ever launch her own brand back in 2018, Jennier told Refinery29: “I will be coming out with a skin care line. I’ve been working on it for a long time because I don’t want to put [just] anything out.”

“It’s going to be something that works. That’s what you can count on when my name is on something.”

Of course, the Hustlers star isn’t new to the cosmetics game entirely. J.Lo has previously collaborated with beauty brand Inglot on a line of mascaras, eyeshadows, bronzers and lipsticks, and her iconic fragrance Glow by J-Lo still remains a favourite spritz.

The J.Lo Beauty skin care products are set to be stocked at jlobeauty.com and we’re hoping J.Lo will follow in the steps of Rihanna with a global launch, so we can get our mitts on it in Australia too.

Until then, we’ll be dousing ourselves in J-Lo Enduring Glow and sitting tight.

Are you excited about J-Lo Beauty? What kind of products are you hoping it will include?

53 Member Comments

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Sootyhere 10 Jan 2021 1:47 PM

Another celebrity product. Not for me.

BeautySwan88 30 Nov 2020 4:01 PM

Might try!

emagic 23 Nov 2020 7:04 PM

I've been a long time fan of JLO and her products and fashion. The amazing range and quality of items match her awesome superstar vibe. I'm looking forward to collecting more!

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Susmat 19 Sep 2020 6:33 PM

Yet another celebrity line.....

Bellefleur 10 Sep 2020 6:58 PM

I imagine if she is doing cosmetics then it will have to include a good bronzer and highlighter, because she is all about the glow!

Berylr 9 Sep 2020 6:20 PM

I dont purchase because of a celebrity but will still be interested to see what her products are like

neha.gamine 7 Sep 2020 1:45 AM

So many celebs have come out with their range of products, while it's great to have a choice and competition, it's causes so much confusion in my head and a huge dent in my pocket as I love to try new stuff and have never hit the pan on anything.

Lala's Land 5 Sep 2020 10:41 PM

Looking forward to seeing what she brings out skincare wise! Just hope it will suit fair skinned gals like myself!

Petal 5 Sep 2020 1:24 PM

Based on Jennifer's signature heavily bronzed looks, I'm not interested in her makeup. My face would look like mud was on it.

Sootyhere 10 Jan 2021 1:45 PM

haha I was thinking the same Petal. Wouldn't suit me.

Ameena0805 1 Sep 2020 10:56 PM

always excited to see and hear new products come out!!!

Pinkalicious 29 Aug 2020 5:25 PM

Seems like everyone’s is coming up with their own line. So confusing

Jenniqua 29 Aug 2020 11:03 AM

She looks amazing, however I dont normally trust celebrity endorsed products as they have access to so many procedures that we dont even know about. I think with JLo there is an element of genetics involved but I am sure she gets botox etc.