ASOS is launching their own affordable makeup collection
If you’re like me, you probably have 12 ASOS tabs open on your laptop at all times. We may be about to add to this number though, because the online fashion and beauty store is launching their own collection of cosmetics!
On September 20, ASOS is revamping their Beauty section into ASOS Face + Body. Along with the revamp will be their eponymous debut makeup collection. It’s going to be a really affordable range, with EVERYTHING priced at under $20.
The brand is aiming to make beauty more inclusive, emphasising individual beauty in both the range and campaign. So don’t expect to see any concealer or foundation in the collection; their products aren’t about covering up your features.
The online store is also highlighting this message in the names and shades of their products. You can get a blush in the shade ‘Acceptance’, a highlighter stick in ‘Flawed’ and a matte lipstick in ‘Uncompromising'.
Their first release of products is themed ‘Go Play’ and features colourful, gender-neutral makeup. In this initial drop there are pigmented lipsticks, metallic liquid liners, blushers, highlighters, bronzers and more!
There are more products on the way, with a second release set for January 2018.
Unfortunately, there is still no word from ASOS Australia on whether it will be available here, but we’ve got our fingers and toes crossed!
In the meantime, you can check out the first ad for the collection on the @asos_faceandbody Instagram.
What do you think about ASOS launching their own cosmetics? Do you buy any makeup online?