For millions of consumers throughout the world the name Max Factor is synonymous with beauty, glamour and fashion.
Max Factor & Co was officially founded in 1909 when Max Factor opened his first store in the centre of the city's theatrical district. Max Factor - the company - has been instrumental in providing make-up solutions and expertise to both the motion picture, television and fashion industry. To ensure Max Factor continues to inspire women, the brand is taking inspiration from the catwalk and the directional looks created by leading fashion make-up artist Pat McGrath. To celebrate the new direction, Max Factor joins with supermodel Carmen Kass as the new face of the brands latest campaign. Max Factor has continued to incorporate technological advances into new products to strengthen and develop the brand image and enhance its reputation for being at the forefront of cosmetic innovation.