Dove unveils confidence-boosting patches campaign

Wearing a patch would make me more anxious. I'd be worried about chemicals leaching into my body.

Honestly I find this so disingenuous and a bit comical. It's really cheesy

I think it's a bit silly to be honest. I'm not sure that anyone would really believe that wearing a patch would make them feel more beautiful.

Placebo effect - maybe? If there were patches for removing acne, and they were sae, I'd be in. (Thankfully the acne is minor now).

Sell these patches & let people think it's to boost their confidence when really it's not, There is nothing to them sounds like a scam to me & you wouldn't think they would have such a thing on the market like this & these people bought into it, Really? If I was given this to try I would say no outright.

I bet everyone on the trial didn't have happy tears and smiles........just saying!

Such a strange campaign

I would have thought the patch would contain herbs to boost the mood, hopefully the volunteers were told that it wasn't a harmful substance. Don't think I'd be keen on using something I couldn't research. Good that the placebo worked though.

I think the idea behind this is beautiful. Perhaps not executed in the most realistic or effective way, but you can't deny it's still a lovely thought.

I love the dove campaigns usually but not this one

Before putting the patch on I would have though this has to have some sort of meds in it. Anti depressant type. But just a mind trick I suppose..

Strange campaign. I would be very sceptic to stick a patch of unknown substance to my arm.

I am a tiny bit surprised that people would even take stuff not knowing what it is and it (well they did not know it at the start) can contain psychotropic drugs, mind altering stuff. lol bit disconcerting how desperate some women are

weird...

I loved this.....when I find myself hating myself, Im going to try super hard to be positive......all in the mind which everybody already knows but its so good to be reminded <3

I like their campaign using real women, but this just demonstrates what a placebo can do? Why do scientists waste so much money conducting studies that we all already know the answer too?

Some of their campaigns are good, but this one is ridiculous.

This seems a bit weird....I would never have believed that a patch would make you feel beautiful/confident

how interesting

Strange way to go about boosting self esteem, but it worked! Goes to show how the power of positive thinking works well too

Awesome :)

Its a psychological thing...almost similar to when we feel tired and once we take some sort of caffeine the tiredness goes away. However, sometimes the tiredness is usually just psychological.

I think concepts like this are extremely effective! Personally not for myself but i know it works on many other women in society!

Cool idea

The power of positive thinking!!